SABMiller – the world’s second largest brewer – needed to launch and embed its new sustainability ambition across six continents. SABMiller wanted to reposition sustainability from being a good thing to do, to something that was integral to the company’s success.
At its heart, the new ambition recognised a fundamental business truth: when the environment and local communities do well, so does SABMiller. And when SABMiller does well, so do local communities and the environment. This virtuous circle takes sustainability beyond a siloed concept; it aligns sustainability directly to the company’s success.
The Launch coverage went beyond sustainability press and was featured in BloombergBusiness.
In its first year alone, the Mackay Awards received around 100 entries from across the business.
Aligning your sustainability strategy to your core
business is the most powerful way to embed it
and get people to take action.
We devised the campaign strategy and created
the materials to promote The Mackay Awards,
an internal awards programme that recognises
the teams bringing Prosper to life.
entries to the Mackay Awards
in its first year alone.