This week’s top sustainable fashion headlines:
In an unprecedented and impressive move, by 2025, Levi’s plans to use 100% renewable energy in all of its own facilities, cut emissions in those buildings by 90% compared to Levi’s footprint in 2016 and–in a move no company has tried before–it also plans to cut the emissions in its supply chain by 40%. Setting targets that include suppliers, not just internal mandates, will have the biggest impact, with Levi retail stores, distribution centers, offices, and the two remaining factories it still owns only account for 1% of its total carbon footprint. Currently, growing cotton is 10% of the footprint, making fabric us 31% and sewing clothing is 9%. Levi’s is also continuing to look for ways to help consumers reduce impact, since consumers are responsible for around one-third of the company’s total footprint.
American Eagle has made some bold moves recently, engaging more deeply in political conversations. They have sent out email blasts about RSVPing to the March for Our Lives national movement, and showing strong support for the LGBTQ community on Instagram. This decision has come from better understanding their target audience, Gen Z, who think of themselves as diverse and politically involved and expect brands to reflect this. AE global brand president, Chad Kessler states, “This generation is really focused on individuality and self-expression. Our job is to give kids a voice and amplify their message.”
Allbirds has announced the launch of a new sustainable material that will replace the acetate alternative traditionally used in shoe soles. The brand is also planning on making this technology, titled SweetFoam, freely available to other companies. They believe that in order for sustainable innovations to really have an impact, it is critical for it to scale beyond the company itself. The sugarcane, plant-based, renewable material is aimed to replace EVA, the petroleum based material that is most commonly used in shoe soles. Allbirds states that including the sustainable material will not impact a product’s price.
Delta Air Lines has announced that it will send more than 158 tonnes of its old uniforms to be upcycled or recycled in what it claims will be one of the largest textile diversion schemes by a single US-based corporation. Delta will partner with Looptworks who will either upcycle the textiles into new accessories such as laptop bags, travel kits and passport covers or down cycle them for use in home insulation, punching bag contents or pet bed stuffing. Upcycled products will also incorporate leather from disused airplane seats.
Numero Uno, one of India’s first indigenously manufactured denim labels, has always been a strong believer of sustainable fashion. Adding to their commitment towards the global green movement, the brand has recently launched its one glass water denim collection. Traditionally, a pair of jeans requires 70 litres to complete washing and finishing but Numero Uno has found a technological innovation that will drastically reduce the water and chemical consumption involved in creating denim.
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