On Thursday 2nd April, Futerra’s clients and partner organisations joined us for our inaugural webinar of The Imagine Better Series, and what a way to start! Futerra’s Co-Founder, Solitaire Townsend, virtually hosted two beloved Futerra clients – Fiona Ball, Director of The Bigger Picture at Sky, and Yath Gangakumaran, Director of Strategy and Business Development of Formula 1 – in a Q&A session on Going Net Zero. The last 12 months have been huge for both F1 and Sky with their organisations announcing ambitious commitments to become net zero by 2030. This digital event gave the mic to all of those with burning questions around what net zero is, how companies like F1 and Sky are speaking to this new standard in their unique way, and the key decisions they’ve had to make so far on their respective journeys to reaching net zero.
Here’s are some of our key highlights.
Making sense of ‘Net Zero’
What specifically does net zero mean to you?
The semantic soup of net zero, zero, carbon negative, carbon positive, carbon neutrality can be confusing. With this plethora of seemingly similar terms being bandied around, we asked F1 and Sky why they chose net zero and what it means for them.
For F1, it means a 50% absolute reduction in carbon emissions using a roadmap to get there: they recognise that they won’t get an 100% absolute reduction in carbon emissions as they will always want to go to their fans and move around the world. Their sustainability strategy is aggressive yet credible in outlining how the remaining 50% of emissions will be offset by using breakthrough F1 technology to create carbon sequestration.
For Sky, net zero means looking across whole value chain – Scope 1, 2 and 3 emissions. As a broadcaster their direct carbon footprint (scope 1 and 2 emissions) are low, but they have a huge impact indirectly (scope 3). All three footprints are considered in Sky’s net zero target and ‘Sky Zero’ ambition, with targets set across all them.
Beyond our footprint and beyond our industry
There exists scope 1,2 and 3 emissions all of which are cut within the value chain and capture upstream/downstream in the value chain. Scope X is a Futerra term for another scope: societal-scale scope – people, organisations, other business, government lobbying, societies in which we live. How can you best leverage that scope X, with your reach, influence and media profile, to change the societal response to climate change?
As a broadcaster, Sky has a massive responsibility to engage and mobilise society. In Fiona’s words, ‘the channel needs to inspire viewers to switch to lower carbon lifestyles, help them to understand their footprints and offer everyday solutions in individual actions’. Beyond that it is about using Sky’s voice to engage governments, policymakers and anyone who has significant influence to convene.
Although not a broadcaster, F1 is also a global media platform. Their opportunity for impact lies in telling their credible sustainability story in a way that is relevant as well as entertaining for viewers. They can get to people through the back door by linking sustainability to the wider story of F1 technology – developing advanced sustainable fuels that can be used not only in F1 cars but also in road cars. This will take F1’s impact well beyond their footprint and their own industry.
Innovate and collaborate
What is key to realising your net zero ambitions?
Innovation is in F1’s DNA. As previously mentioned, the organization are already looking at what their technologies can do to sequester 50% of the emissions they can’t cut. What the F1 Mercedes’s team have shown recently (in using their resources to develop and provide breathing aids to the COVID-19 crisis) is that they have the brainpower to create ground-breaking tech at pace. Later in the 2020s this will be key to finding solutions to the climate crisis. Whilst Sky are similarly looking at negative emission technologies, Fiona also talked about the natural solutions that Sky is investigating with its partners such as Natural Capital Partners. With the support of such partnerships, Sky has both the influence and resources to conduct big pilot studies, such as its ambitious Project Seagrass.
Innovation goes hand in hand with collaboration. Sky’s fruitful partnership with WWF has been key to helping Sky engage with NGOs, policymakers, customers, viewers and employees. Their Rainforest and Ocean Rescue campaigns have engaged nearly 50 million people. F1 has found similar success in their partnerships which have been pivotal to stretching the organisation’s sustainability vision. While they work hard to get key stakeholders on board, some of their partners, most notably Heineken and Pirelli, push their ambition further still.
Be positive, practical and persevere
What would their advice be for others at the start of their net-zero journey?
- A positive mindset was key. According to Yath, ‘if you go in with the mindset of “these are the benefits that need to come out of our efforts” …then you have more of a chance of changing others’ mindsets’.
- Look to your past successes. The learnings gained from The Bigger Picture at Sky’s previous efforts, such as the Ocean Rescue campaign, were vital in showing them that business has huge potential to transform how it engages and mobilises its supply chain.
- Be bold in your ambition but also be practical. As Fiona deftly points out, it’s not possible for everyone to reach net zero by 2030. What’s important is understanding where one’s opportunity for the most material impact lies and running with it. ‘Be ambitious, but don’t sell yourself short’.
The last magic ingredient? It’s perseverance. As Yath concluded: ‘so many opportunities come out of being on the right side of history’.
A huge thank you to Fiona Ball, Director of The Bigger Picture at Sky, and Yath Gangakumaran, Director of Strategy and Business Development of Formula 1, for their participation and partnership, as well as to the attendees for their probing and inspiring questions.
Inspired and want to know more? Access the full recording of our The Imagine Better Series: Going Net Zero webinar here: https://youtu.be/J5y9eDj9F54
Want to join in the fun? Sign up for updates and the latest in The Imagine Better Series here: https://bit.ly/imaginebetterseries