The Imagine Better Series: The Honest Generation

Meet your new consumer: the Honest Generation. In this digital event, we will share new insight into the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business, during Covid19 and beyond. Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions.

Please join us for our next webinar on April 14that 11amEST/4pmBST/5pmCEST exploring the research on and insights into the Honest Generation. Hosted by Victoria Wainwright, Planning Director of Futerra UK and Emily Viola, Head of Planning of Futerra North America, we will explore how brands can build trust with Gen Z consumers.


The presentation from the webinar is available here: Honest Generation Webinar PDF for Participants April 2020


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