Women Who Choose To Challenge

This #InternationalWomensDay we asked Futerrans to nominate women who #choosetochallenge the status quo in business, sustainability, and culture. Below is the list of who Futerrans want to highlight this year.


Nicole Cardoza – Founder of Reclamation Ventures

Reclamation Ventures is a studio that builds products that increase health and racial equity. Founded by Nicole Cardoza in 2019, its work spans industries and mediums to create comprehensive solutions for the most pressing issues of our time. The investment side of the organisation, The RV Fund, provides grants, equity investments, events and thought leadership to redefine the wellness industry.


Amanda N Nguyen – CEO and Founder of Rise

Amanda N. Nguyen is a social entrepreneur, civil rights activist, and the CEO and founder of Rise, a non-governmental civil rights organization which is aimed to protect the civil rights of sexual assault and rape survivors. She was involved in proposing and drafting the Sexual Assault Survivors’ Rights Act, the 21st bill in modern U.S. history to pass unanimously through Congress.


Kamala Harris – Vice President of the United States of America

VP Harris is the United States’ first female vice president, the highest-ranking female official in U.S. history, and the first African American and first Asian American vice president.


Aurora James – Founder of the 15% pledge and Brother Vellies

This year, Aurora James founded the 15% pledge which is an agreement for retailers to ensure at least 15% of the brands they sell are Black-owned brands. Major brands such as Sephora and Gap have already signed up along with many other small and medium size businesses. James is also the founder of Brother Vellies, a sustainable fashion brand.


Dr. Ayana Elizabeth Johnson – Founder and CEO of Ocean Collectiv

Dr. Ayana Elizabeth Johnson is a marine biologist, policy expert, writer. She is founder and CEO of Ocean Collectiv, a consulting firm for conservation solutions grounded in social justice. Her new book All We Can Save offers solutions to the climate crisis through essays and poetry that highlight a wide range of women’s voices in the environmental movement. She also hosts the podcast, How to Save a Planet.


Rachel Cargle – Founder of The Loveland Foundation and The Great Unlearn

Rachel Cargle is an American author, speaker, and activist known for her involvement in anti-racism work. Rachel is the founder of the Loveland Foundation and The Great Unlearn, an accessible and comprehensive platform for social, cultural, historical education that people can work through at their own pace.


Sharon Chuter – Founder of PullUpOrShutUp campaign and UOMA Beauty

Following George Floyd’s death and black squares on Instagram, Sharon launches social media campaign that calls on companies to release the total number of black employees at their companies and to identify their employment levels. Chuter wants to hold big corporations accountable and believes cosmetics companies must do more than pay lip service to fight racial injustice. Dozens of companies, including Glossier, L’Oréal and Ulta Beauty responded. Chuter is also the founder and CEO of UOMA Beauty a cruelty-free, vegan and most inclusive most inclusive black-owned beauty brand.


Laverne Cox – Actress and trans rights activisit

Laverne Cox is an actress and trans rights activist. She was the first openly trans-gender person to be on the cover of Time magazine and since has executive produced the documentary Disclosure, about trans representation in film and media. Laverne has recently launched a podcast where she shares about her own experiences, American politics, and white supremacy, ‘The Laverne Cox Show’.


Leah Thomas – Founder of Intersectional Environmentalist

Leah has helped to bring intersectionality to the mainstream environmental movement. Intersectional Environmentalist has grown as an organisation and a movement this year, helping bring light to the important ways that environmental issues intersect with racial inequality and justice.


Mona Chalabi – Data journalist

Mona Chalabi is a data journalist whose work has been featuring in publications including The New York Times and The Guardian. She advocates the importance of data journalism in working to prevent politicians from making false claims. Recently, her work has depicted statistics related to the coronavirus and police brutality targeting Black people in the US.


Naomi Osaka – Professional tennis player

Naomi Osaka is a Japanese professional tennis player. Osaka has been ranked No. 1 by the Women’s Tennis Association and is the first Asian player to hold the top ranking in singles. Naomi is an outspoken supporter of multiple social justice issues and uses her platform to spotlight and spark conversations. For example, last year she wore a series of face masks with names including George Floyd and Breonna Taylor at the US Open 2020.


Amanda S. C. Gorman – Poet and activist

Amanda S. C. Gorman is a poet and activist. Her work focuses on issues of oppression, feminism, race, and marginalization, as well as the African diaspora. Gorman was the first person to be named National Youth Poet Laureate. Amanda captivated the world when she read her poem “The Hill We Climb” at President Joe Biden and Vice President Kamala Harris’ Jan. 20 Inauguration ceremony.

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