How do you connect to a mainstream audience?

ECONYL® regenerated nylon is an incredible feat in technology and circularity. It’s a fibre made from nylon waste that’s been rescued from oceans and landfills. Performing exactly the same as virgin nylon, it can be recycled infinitely without ever losing its quality. But how do you connect this complex environmental solution to a mainstream audience of fashion consumers, fashion brands, architects, interior designers and carpet producers?

Tell an exciting new story

We turned a long and complex story into a new exciting one that’s accessible, intuitive and desirable. And not just that: we made it a story that works for all of ECONYL® audiences, from designers to fashion consumers. 

We created the branding to make ECONYL® a natural part of the fashion and interior worlds. With our communications toolkits, ECONYL® can spread the message of the value they bring, setting them apart from the competition.

Endless possibilities

With the right look and the right story, ECONYL® can drive demand for this breakthrough fibre and get closer to achieving its vision: to make the world a better place by pioneering closed loop, 100% sustainable products.

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