How do you connect to a mainstream audience?
ECONYL® regenerated nylon is an incredible feat in technology and circularity. It’s a fibre made from nylon waste that’s been rescued from oceans and landfills. Performing exactly the same as virgin nylon, it can be recycled infinitely without ever losing its quality. But how do you connect this complex environmental solution to a mainstream audience of fashion consumers, fashion brands, architects, interior designers and carpet producers?