Can we add heart to certification?

The Forest Stewardship Council is one of the world’s most recognized certification marks. Could we turn that symbol into a brand that’s both understood and loved?

Show the forest around us

Wood and paper products are all around us, and people live and work within forests every day. Making a new brand, strapline, visual identity, film and full asset set, we helped connect the trees to the people and animals who depend on them.

Growing trust

A 2018 survey in 13 countries by FSC and Globescan found that consumer recognition of the new brand was at 50% across all markets.  More consumers rated FSC as the most trusted to protect forests (36%) compared to every other group.

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