Can sustainability be beautiful?

Kering includes the world’s leading fashion brands, like Gucci and Alexander McQueen. Their groundbreaking Environmental Profit & Loss (E P&L) tool had the potential to transform how the fashion industry judges impact.

But, could we make it desirable to those who value high design?

Design the data

The fashion industry demands beauty, and the E P&L couldn’t be down-market in comparison. Our logic experts understood the complexity of the calculations, freeing our creative magicians to hit the perfect note for Kering’s storytelling and visualization.

Impactful icons

The E P&L design from 2015 has become an iconic visual of sustainability. Even our teaser was watched 600,000 times at launch, and still shared today.

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