Kingfisher has a long-standing commitment to sustainability that goes back decades. When we started working with Kingfisher, good practice and responsible decision-making were built in, but resource volatility and sustainability challenges within the market were growing. Kingfisher needed a new approach that could give them a role in affecting the long-term stability of resources, drive cost-savings and open up new business opportunities.
As Kingfisher started to redefine its core business strategy, we saw this as the perfect moment to transform sustainability into a powerful business opportunity.
But to get the business value from sustainability, you have to commit to a big idea – an idea that’s crucial for your business and the world at large. In partnership with the board and sustainability leadership team, we looked at Kingfisher’s business strengths, their competitors and their market. It became clear that simply being sustainable isn’t enough. Kingfisher needed go from being less bad to actively doing more good. They needed to aim for Net Positive.