How can a beauty brand give women a voice?

Luxury perfume and cosmetics house Lancôme is dedicated to women’s self-fulfillment and self-expression. But they knew that for too many women across the world, that right is denied. How could they spark a real change?


76 million young women around the world are illiterate. That’s a hidden silence all around us. Bringing the global NGO CARE on board, we helped Lancôme consumers make a big difference by supporting education projects and raising their own voices.

From concept to creative, digital to campaign planning and partnership management, we obsessed over every stage of development.

Making a noise

Launched in 2018, and donating at least 2 million Euros to literacy programmes in over five years, Lancôme is now rolling #WriteHerFuture out worldwide.

Julia Roberts, Lupita Nyong’o, Kate Winslet, and Penélope Cruz all brought their names – and voices – to the extraordinary cause.

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