Can we ignite a protein shift?

Some entrepreneurs came to us with an idea: challenge how food is produced and consumed by igniting the protein shift. They had a mind-blowing bean-based product with great potential, but what brand could spark a movement?

Give it some oumph!

We defined the business case, target customer, value proposition and preferred market position, co-creating the totally fresh brand purpose, promise and entire suite of brand identity, copy and messaging. Oumph! was born.

Veggie went epic

Today 3 out of 4 of the largest food retailers in Sweden have Oumph! in their range of products. This was the most successful launch ever at sports bar chain O’Learys.

And the fantastic founders were awarded Food Innovator of the year at Livsmedelsdagarna – one of the most prestigious prizes in Sweden.

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