How do you shake up certification?

Certification-as-usual is too regimented, and it isn’t delivering the scale of change the world needs. That’s why Rainforest Alliance joined forces with UTZ in a groundbreaking merger to reimagine certification. But how do you inspire business, farmers and consumers with the possibilities of this new type of certification?

Form an alliance

We created a new brand with a positive vision for the future at its heart. And crucially, we showed how people – from farmers to consumers – were the key to making that better future possible.

The bold, vibrant identity and tone of voice positions certification as process of constant evolution and improvement, not a static, one-size-fits-all solution.

Ready for the future

The refreshed brand means Rainforest Alliance are now better able to help the world understand what they do, and why that matters. And it’s a call to action to inspire more people to join the new, more powerful Rainforest Alliance in creating a world where people and nature thrive in harmony.
Back to Top