How to make coherence from complexity?

Swire’s reach includes shipping, tea plantations, airlines, property and even laundries. The diversity of the Hong Kong-based business group is impressive (and daunting) for sustainability. What environmental strategy could usefully encompass all of that?

Freedom within a framework

After digging into 200 years of company history, our logic experts found Swire’s deep truth: their businesses thrive when their community and markets thrive. This simple idea led to bold new group-level commitment with flexibility built in for their brands. Add magic, and SwireTHRIVE went live.

Quiet giant, great impact

From new green bonds to raising recycling rates in Asia, the real impact of this new strategy is being felt through the changes made by Swire’s many businesses.

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