Reimagining how food nourishes people and the planet for generations ahead
We supported Grupo Bimbo in refining their strategy to make it future fit in a changing world
Challenge
We had developed Grupo Bimbo’s sustainability strategy, Nourishing A Better World, back in 2020 but a lot has changed since then in the world of sustainability. They wanted us to review it and make sure it was brought up to date.
Solution
We reviewed trends within the world of food and farming, took a nuanced look at the politics of sustainability and benchmarked their global peers.
We then made a set of strategic recommendations to their CEO on what should change. We’re proud to say that most of what we built in 2020 remained sound but in a few crucial areas we helped them to reset their goals to address new stakeholder expectations on nutrition and the unique role they could play in particular relation to fiber access.
Impact
Nourishing A Better World is now being updated and will see Grupo Bimbo continue their journey towards net zero and 100% regenerative sourcing along with renewed ambition on simple and natural recipes with positive nutrition.