Independent non-profit


Current Projects

The Solutions Survey

Understanding what the world thinks and feels about climate change
In partnership with leading market research firm, IPSOS, our landmark Solutions Survey uncovers global attitudes to climate change. Based on data from 20,000 people in 27 countries, the Solutions Survey offers a clear imperative for climate communicators: to start telling the ‘solutions story.
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Climate Heroes

Changing the face of climate action in the UK
Politicians and activists tend to be the faces and voices of climate action that most of us see and hear. But they’re not the only ones that matter. During COP26, we partnered with world-renowned photographer Rankin to glorify the unsung heroes of climate action in a UK-wide billboard campaign. With a reach to more than 350 million people, this campaign set out an inspiring new narrative: there’s a climate hero in all of us.
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Planet Placement

Putting climate onto the TV screen​
Developed in partnership with BAFTA’s albert project, Planet Placement is a guide to creating world-changing content. Ideas, insights and practical guidance for creatives producing TV and film show how shift mindsets and make positive environmental behaviours mainstream.
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The Good Life Goals

Helping billions to act on the SDGs​
The Good Life Goals help a global audience to recognise the vital role of individual action in achieving the Sustainable Development Goals. They lay out 85 ways anyone can contribute towards the huge, planet-changing objectives that sit at the heart of the SDG agenda.
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Client Disclosure Reporting

Making transparency an advertising industry standard
Industry transformation starts with honesty. Client Disclosure Reporting is a transparency mechanism that enables the ‘industry of influence’ to understand its climate impact. So far, 175 agencies across the world are using the transparency tool to set a new industry benchmark of openness.
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How we work

Make everyone the hero
We will make sure that action is for everyone. Because change comes from people, not just the powerful. ​

Put solutions in the story
We will find unexpected ways to insert sustainability solutions into existing narratives and culture.

Answers only
We will create new narratives that educate the world on what’s possible – where change is desirable, not duty bound. ​


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