Becoming a lighthouse business for transparency
- Topics
- Behaviour Change
- Climate Action
- Services
- Visual identity
- Brand strategy and development
- Communications strategy
- Vision and higher purpose
We developed a comprehensive definition of transparency and five guiding principles, empowering the Ingka Group (IKEA) communication strategy.
Challenge
Ingka Group own and operate 95% of IKEA’s retail stores and eCommerce platform. As part of IKEA’s commitment to ‘create a better everyday life for the many people’ they wanted to be as open and honest with their stakeholders as possible on their sustainability challenges and successes, but much of this work was getting lost in once a year, one-way corporate reporting.
Solution
Working closely with Ingka’s Public Affairs team, we developed a definition for transparency that both explained why Ingka wished to be a more transparent business, but also a series of 5 principles that clarified what they meant by transparency. We then developed a clear engagement strategy and process that defined how transparency would show up in their communications.
Impact
Though a collaborative change management process with the wider Ingka organization, we landed on the final IKEA transparency positioning and engagement strategy that is ready to be rolled out in 2024. We helped Ingka prioritize the topics the business will be more transparent on with our engagement strategy and playbook designed to guide more topics through the process as and when they come.
