A playbook for sustainability
In a market where energy efficiency and circularity matter more than ever, Versuni needed a sustainability story of their own. We helped them define it — and bring it to life.
Challenge
Versuni are the new power behind Philips branded small domestic appliances and were not set up to set out their story on sustainability in a market that demands answers on energy efficiency and circularity. They asked us to help them.
Solution
We identified a central concept based on the idea of not only improving the quality of life within your own home but also making a positive contribution to our collective home, earth.
From here we worked closely with their sustainability team to develop a clear narrative, messaging framework and visual identity to bring their priorities and goals to life in a way that was faithful to their corporate brand and tone of voice.
Finally, we transformed this into a set of digital assets to be hosted on their website and a playbook that would support their teams in spreading the word via other communications..
Impact
Our communication platform has allowed Versuni to swiftly position themselves in stakeholder minds as the innovative and committed sustainability leader that they are.
