London

New York

Stockholm

Mexico

3rd Floor
39 Tabernacle Street
London
EC2A 4AA
T: +44 (0) 207 549 4700
E: hello@wearefuterra.com
30 East 23rd Street, 8th Flr
New York
NY 10010
T: +1 646 738 8983
E: hey@wearefuterra.com
Skeppsbron 28
vån 2
111 30 Stockholm
111 30
E: hej@wearefuterra.com
Arbol 45, San Angel
Ciudad de México
México 01000
T: +52 5552110710
T: +52 5551072025
E: hola@wearefuterra.com

IdeasFaces

Solitaire Townsend

Co-Founder
Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so.

Lucy Shea

Group CEO

Lucy brings energy, focus and a refreshing sense of humour to help clients like Lancôme, C&A Foundation and Coca-Cola imagine better. A big believer that the revolution will look fabulous, Lucy brought Swishing to the world and is also on the advisory committee of Fashion Revolution Day.

Karen Brennan

Group CFO/COO
Karen puts sustainability right at the heart of the way we do business. She is a champion of women in business, and loves to invoke a jungle rule or two to help steer the corporate governance of our international team.

Freya Williams

CEO North America
Freya’s spent the past eight years making sustainability relevant to mainstream consumers, business leaders and investors in partnership with clients from Unilever to the UN. A passionate advocate for the business case for sustainability, she’s proud that her book, Green Giants, has been profiled in The Economist, Fortune and Forbes.

Anna Högberg

CEO Sweden
Anna is one of the Stockholm office founders and runs the office together with Joel Lindefors. She envisions magical opportunities and mixes rock-the-world ideas with bold positionings and brave strategies for clients such as Skanska, Kinnarps, OKQ8, Hemköp and Interflora. Anna combines her 20+ years experience from working as a strategic creative in the brand and comms industry with sustainability leadership.

Chris Pinnington

Non-Executive Director
Having spent the past 35 years in advertising, most recently as Global Chief Operating Officer of Havas, Chris brings unrivalled global communications agency knowledge to the team. And because he started life (briefly) as a psychologist, Chris is perfectly attuned to the real life insanity of all agency people.

Adaobi Okafor

Financial Controller
When it comes to analytics, Ada’s the one to call. She ensures systems, processes and controls are in place for everything to run smoothly and effectively. A big believer in empowering women, she brings hope to many through her community work and helping to provide better livelihoods.

Aisha Ayoade

Junior Copywriter
With a background in magazine editorial, Aisha loves writing, reading and content creation, especially if it’s related to diversity and inclusivity. You can usually find her in the kitchen early morning eating four brioche rolls or mid-afternoon eating an orange or two.

Amdad Hussain

Finance Assistant
Amdad’s passion for numbers started in school where he was the top maths student. Now, he puts his numerical skills to good use Monday to Friday at Futerra, and on the weekends, fundraising with his local mosque for crisis-relief around the world.

Anders Örtegren

Creative Director
(On parental leave)
With a background as a creative and lecturer of design, strategy and innovation, Anders knows that creating world-changing work is not easy. When facing a jungle of problems and possibilities, data and desires, Anders is in his element. Armed with logic, curiosity and a stack of post-its, he helps the Stockholm creative team find the best path towards the meadow of brilliant ideas. He also loves music and the outdoors and in terms of post-its, the yellow ones are his favourite.

Andrea Geist

Account Director
With over a decade of experience in brand strategy, design, and innovation, Andrea has partnered with a wide range of CPG brands across food & beverage, health & beauty, retail, and beyond. She brings a mix of client and agency experience to Futerra, most recently working as Brand Director for a global brand design agency leading Kellogg’s cereal and snack brands. She brings her passion for food & fitness to current assignments across Colgate-Palmolive, REI, The Sierra Club, Mondelez and PepsiCo.

April Lecato

Senior Sustainability Strategist
April is passionate about crafting impactful and inspiring strategies to drive positive change in the world. As a proud ‘third-culture kid’, with experience in both non-profit and private sectors, she brings a unique perspective to tackling complex challenges and loves working with clients to create their own tailored roadmaps for enabling a sustainable future. Outside of the office, she can be found at the local farmers market, neighborhood restaurant, or walking Parm (her adorable beagle-mix) around Brooklyn.

Astrid Mäehans

Strategist
A true strategist, Astrid loves to deep dive into materiality, CO2 data, reports and the nitty gritty details. With a make it happen attitude she undertakes the biggest challenges and turns them into bold sustainability strategies. She also has a hidden talent for both computers and memes. Outside the office, you will most likely find her on skis or in climbing shoes depending on the season.

Brie

Junior Engagement Specialist
Brie brings an unprecedented level of energy, positivity and enthusiasm to Futerra. Whether it's a challenging task ahead or a much needed break, Brie is there to lift your spirits through loving cuddles and a friendly wag of the tail. Passionate about food, you have to be careful or Brie may steal your lunch (she’s still working on that).

Cara Parish

Account Director
Cara has worked in beauty and fashion for over 10 years, developing her career in Global Marketing at Coty Inc. in both London and NYC. She’s also been a leader of innovation and activation at one of digital marketing’s fastest-growing agencies, managing activation for brands like Marc Jacobs, Calvin Klein and Katy Perry. Cara was listed as one of The Drum’s leading women in digital marketing under 30.

Caroline Hotti

Designer
Thanks to her roots in journalism, Caroline always finds the simplicity in the complex and as the knower of many things, she quickly earned the nickname Caropedia. When not creating kick ass world changing designs, Caroline is either immersed in music or in an ocean somewhere. She is also a die-hard foodie so if you need some recipe ideas, just ask Caropedia!

Chloe Waite

Research & Insights Analyst
Chloe uses her love of information and researching to bring top sustainability trends and insights to the team. Helping to unlock key insights for clients like L’Oreal, Danone and Econyl. Having grown up in the lush beauty of the Cotswolds Chloe believes strongly in the power of nature and that living more sustainably can be a regenerative and nourishing experience, out of hours you will find her at the farmers market or perusing the crystal shops in Covent garden.

Colwyn Elder

Chief Planning Officer
Colwyn’s brand planning experience crosses categories and continents. Having worked in London, Tokyo, Amsterdam & Cape Town, Colwyn brings a truly global perspective whilst understanding the importance of local insight for cultural relevance. Over recent years Colwyn has focused on sustainability and social marketing working on advertising campaigns for Marks & Spencer Plan A, Teen Relationship Abuse and Fire Safety, as well as Government led initiatives in South Africa including 110% Green, Community Support for Education & Human Settlements. Recent clients at Futerra include Danone, Lancome, Tommy Hilfiger and ECONYL®.

Cornelia Röstlund

Account Manager
With a unique talent for combining a helping hand with a sharp tongue Cornelia makes sure everyone has everything they need to make it happen. Smart as a whip and a master of timing, nobody can deliver an anecdote or project plan better than Cornelia.

Emilie Duponchelle

Account Director
With a background in International Business, Marketing and Brand Management, Emilie’s a pro at managing accounts. From Lancôme to Danone, she coordinates strategies and creative development like no one else. Plus, put her in front of a sewing machine and she’ll whizz up something equally as magnificent!

Emma Enebog

Strategy Director
As a former sustainability manager at Sweden's largest second-hand chain, Emma not only excels in vintage hunting but also has a broad knowledge of sustainable fashion and a circular economy. She’s a master of the art of balancing pragmatic solutions with visionary possibilities. Emma is a rare mixture of strategist and performer that can make pretty much any sustainability topic feel magical.

Gabi Fountain

Junior Designer
After dabbling in the law, Gabi realised she preferred to think more creatively. So she turned to design, and hasn’t looked back since! Being able to create beautiful, purposeful things that actually make a positive difference in the world feels like magic. When she’s not doing designery things, Gabi’s probably eating dumplings, stalking cats or trying to find a good time to call fam back home in Aus.

Guyang Chen-Ware

Designer
Guyang Chen-Ware is Futerra’s US “design guru,” helping bring our ideas to life with the power of design and her passion for purpose and sustainability. Prior to Futerra, she helped NRDC develop and launch a new brand identity, collaborated with the social impact agency Purpose, and did design for The Climate Group.  

Hannah Phang

Marketing & Advocacy Manager
Hannah brings her background in communications and human-centered design to Futerra as Marketing & Advocacy Manager. Here you can find her uncovering the latest trends for our sustainable fashion newsletter or developing Futerra’s thought leadership with partners such as the UN and BAFTA. Outside of the office she spends time in nature with her very large dog or creating plans to smash the patriarchy.

Harvey Coxell

Creative Director
Creative without emotional engagement is invisible, design without purpose is wallpaper. When not in the mountains, Harvey has spent 17 years striving to ruffle feathers and turn heads with design. From being immersed in global consumer brand communications to running his own start-up, Harvey brings his substantial depth and breadth of experience to Futerra. Armed too with a restless energy, an insatiable curiosity and a drive for originality.

Hilary Tam

Strategy Director

Hilary combines her sustainability knowledge, international background and passion for working with people to offer vision and strategy development, implementation and stakeholder engagement to clients like Swire, Kering, MTR and the Forest Stewardship Council. A bit of a dreamer, Hilary believes that that if we can imagine a better world, the universe will conspire to make it happen.

Ian Gill

Sustainability Strategist
Ian’s background in science prepared him perfectly for navigating oceans of information to find key facts that build killer strategies. He might possibly be the only person to have read over 100 sustainability reports back in his university days, so if you need any tips on reporting, Ian’s your man.

Jerker Hellström Thorsell

COO Sweden
As a jack of all trades within sustainability, Jerker is always searching for the heart of the matter, whether it be strategy, operations, HR, management, copywriting or something completely different. He is the critical friend always pushing clients forward and a funny Swede sometimes longing for the open seas.

Joel Lindefors

Change Director
Joel is one of the Stockholm office founders and runs the office together with Anna Högberg. Joel is an inspirer and provocateur who explores and crafts visions of a bright future at the crossroads of culture, technology and business. He has guided clients such as Skanska, H&M, Lindex and Baby Björn towards more successful sustainability. Joel joined Futerra in 2010, with a background in global labour rights activism and fashion PR strategy.

Kate Krupa

Account Director
Kate’s the master of making things happen with her mix of “let’s get this done” and “let’s get this done right.” From strategy and creative to production, she orchestrates them all to magically come together to create brands and programs that influence the world we live in for the better. With a background in branding and an innate curiosity for the future, Kate has helped make great things happen for brands such as REI, Target, KPMG and Maybelline.

Kicki Persson

Account Manager
Kicki makes it happen! While working daily with managing projects and productions, Kicki keeps things structured and organised and is the friendly force that leads projects all the way to launch. She is a knitting enthusiast and has an extra loving eye for organic food, upcycling and her turquoise bike that gives her the ultimate feeling of freedom.

Laura Hunter

Creative Director
Laura uses her wordy wisdom to help clients like GEOX and Kering get people excited about sustainability. She loves to get involved in all stages of a project, from ideas to execution. And her creative writing's fuelled by inspiration from literature, insight about what makes people tick and tea (milk no sugar, please).

Leticia Rojas

CEO Mexico
Leticia is a strategic communications specialist passionate about making sustainability a desirable way of life. She works to create high-impact projects by motivating influencers, sharing knowledge, and breaking preconceptions.

Lila Hamilton

Senior Designer
Lila’s passion for making sustainability beautiful comes from her background in fashion and youth culture. She loves creative concepting and always has a brain full of ideas…and just as many perfect gif responses at her disposal. When not poring over photography blogs, you’ll find her running around with the lil Futerran pups.

Lilian Liu

Strategist
Thanks to having lived in three continents the last decade, Lilian gained fluency in four languages and made many friends around the world. Lilian is passionate about sustainable business and brings a diverse perspective to Futerra’s strategy team. She worked on corporate sustainability and partnerships at the United Nations Global Compact focused on fashion, transportation and finance. She supported nonprofits in China and Brazil and co-founded the sustainable fashion online marketplace Fauna. High probability weekend activities include exploring NYC by bike, attending a clothes swap or discovering new music somewhere in Brooklyn.

Louise Wilson

Client Services Director
A designer turned project manager, Louise is uniquely skilled at understanding business needs while challenging the creative brief. Sustainability runs through Louise’s blood – work, rest and play. And when she’s not busy delivering outstanding work for clients like FSC and Aldi, Louise tutors the Sustainable Design MA at Kingston University.

Malin Holmquist

Senior Art Director
With an avid curiosity and critical eye, Malin is always looking for that little spark of an idea that has the potential to ignite change. A big part of her job is trying to figure out how other people experience the world and meeting them there. If she seems to have gone missing, check at the nearest thrift store.

Maria Starck

Planning & Advocacy Director
Maria is a campaigning, PR and communications expert with an in depth knowledge of the third sector. With her Chilean roots, she grew up fighting for indigenous rights and Mother Earth. Maria has also been advocating for food sovereignty as chair of Fian - Food First Action Network and as an activist. What makes her happiest nowadays is the growing momentum around protecting the Rights of Nature in Swedish law.

Mark Nelkin

Chief Client Officer
Mark and his team create the perfect environment for us to produce our best work. He’s led client projects for LEGO, SABMiller, Aldi and OVO Energy and believes in the power of creativity and collaboration when it comes to solving problems and finding breakthrough ideas.

Matt Sexton

Chief Strategy Officer
Matt turns sustainability visions into action plans that work in the real world. Former sustainability director for Kingfisher/B&Q, he’s a seasoned pro at exploiting opportunities from sustainability. His guilty pleasure is motorsport, but Formula E has given him hope that he won’t be defending it for much longer.

Nastasja Regis

Junior Consultant
Nastasja came to the UK 5 years ago, to do a degree in Environment, Economics and Ecology and afterwards decided to do a Masters in Environment and Development at the London School of Economics. Other than being obsessed with sustainability, she is a HUGE foodie, always snacking and researching new places to eat, discovering new dishes & cuisines. Some of her favourite things are of course 100% Swiss: Cheese and chocolate!

Nicole Alexander

Planner
Nicole sees the world with curious eyes and always seems to have a question on the tip of her tongue. Driven by a deep desire to understand what makes people tick combined with a fever-itch to travel the world, she is passionate about building sustainable brands for the future with clients like PepsiCo, Mondelez and RBC. Her desire for a better planet was solidified during her few years spent in the tropics of West Africa with the Peace Corps. She’s most likely to be found with a cup of coffee in her hand traversing Manhattan for the hippest restaurants and pop-ups around.

Olly Lawder

Planning Director
Olly works where strategic thinking and creative magic meet, guiding clients like SAB Miller, Luxottica and GSK from brief to execution. He has a thespian background, so as well as creating outstanding campaigns, Olly’s services come with a complimentary side helping of Japanese haiku and dramatic pauses.

Peter Speight

Account Executive
Pete arrived at Futerra following a career in sport, representing GB in competitive halfpipe skiing for 10 years. He has an academic background in history and is now using his strong experience of project management and organisation to support brands aiming to put sustainability at their core. Pete believes in meeting challenges with positivity and is excited to work with brands that share this ambition.

Rachel Jones

Senior Planner
Rachel loves the challenge of taking sustainability beyond the usual suspects. A scientific mind with an artist’s heart, she plans campaigns and produces film and photography that make the alternative desirable. Out of hours, you’ll find Rachel taking photographs, surfing the Welsh coast and eating chips.

Rebecca Wells

Account Executive
With a background in languages, marketing and project management, and imbued with a love for travel and looking after Mother Earth, Rebecca enjoys coordinating projects that drive positive change on a global scale. When she’s not squirreling away at her desk, you can find her happily tucking into a novel or a slab of cake (ideally both!).

Robin Cedvin

Art Director
Robin is a restless creative who likes to build and test things – fast. Before joining Futerra, Robin worked with advertising, PR, and most recently as head of studio at an innovations agency. While not busy rebuilding old motorcycles in his basement, Robin moonlights as a marketing expert for a start-up incubator in Stockholm. A rare mix of creative, inventor and craftsman, Robin is exactly what we need to reinvent the world.

Sara Kolbäck

Senior Copywriter
With more than 15 years’ experience from large advertising agencies in Stockholm, Sara is a copywriter with a strategic approach that likes when things make sense and feel magical at the same time. With the alphabet as her weapon, she is now turning information into communication trying to get more people onboard the sustainability train. When not at her keyboard you’ll find Sara in her garden with her hands in the soil and her phone turned off.

Sasha Fox

Account Manager
Sasha brings her varied experience at big creative agencies, boutique PR agencies, and in-house CSR teams to running client projects at Futerra – from Tommy Hilfiger to the C&A Foundation. With a background in systems thinking from Forum for the Future’s School of Systems Change, Sasha brings some big picture thinking to sustainability challenges. At the weekend you’ll find her organising clothes swaps, running around South London parks and growing tomatoes.

Susanne Skånberg

Client Services Director
As a former Marketing Director for the Swedish organic food brand Saltå Kvarn, Susanne understands both sustainability and client needs. She is a skilled project manager that thrives in a world full of big pictures and minute details. Susanne believes that good food mixed with beautiful branding and a pinch of clever planning is the best recipe to change the world.

Tarryn Magistrelli

Operations Manager
Tarryn works where operations and finance meet making sure that Futerra runs as smoothly as a freshly waxed snowboard. She hopes that the beautiful planet will be here for future generations to enjoy.

Tom Loader

Senior Copywriter
Tom Loader (English pronunciation: /'tɒm ˈləʊdə/) is a London-born copywriter [1] and cultured midfielder [citation needed] who works across print, film and digital to bring to life big ideas that create bigger change [2]

Victoria Wainwright

Planning Director
Vicky started her career working on global brands and comms with the likes of Unilever, Nestle and British Airways. Five years ago, she decided to follow her heart and work on projects with a purpose. From developing beautiful brands for charities to behaviour change campaigns for government, Vicky’s strength lies in finding the simple stories buried in the detail.

Warren Beeby

Chief Creative Officer
Warren’s spent the past 20 years connecting people to some of the world’s leading brands, and winning the odd award here and there too. Now, he’s pushing the visual language of sustainability, making it as inspirational and seductive as it deserves to be.

William Patterson

Planner
After spending seven years exploring the art and craft of film and television production, William decided to direct his passion for plot and character into telling better sustainability stories. In addition to his instinct for storytelling, William brings a deep understanding of the editorial and creative processes to planning. When he’s not tracking cultural shifts and envisioning a more exciting future, he can be found roaming London’s urban wilds and swimming everywhere imaginable.