New York



3rd Floor
39 Tabernacle Street
T: +44 (0) 207 549 4700
30 East 23rd Street, 8th Flr
New York
NY 10010
T: +1 646 568 9887
Skeppsbron 28
vån 2
111 30 Stockholm
111 30
Arbol 45, San Angel
Ciudad de México
México 01000
T: +52 5552110710
T: +52 5551072025


Solitaire Townsend

Solitaire’s passion for making sustainability desirable unleashes Futerra’s clients to boldly go where no business has been before. Celebrated green entrepreneur, advisory board member for Danone and O2 Telefonica and self-confessed sci-fi geek, Solitaire is dedicated to imagining how exciting the future can be and trying to make it so.

Lucy Shea

Group CEO

Lucy brings energy, focus and a refreshing sense of humour to help clients like Lancôme, C&A Foundation and Coca-Cola imagine better. A big believer that the revolution will look fabulous, Lucy brought Swishing to the world and is also on the advisory committee of Fashion Revolution Day.

Karen Brennan

Karen puts sustainability right at the heart of the way we do business. She is a champion of women in business, and loves to invoke a jungle rule or two to help steer the corporate governance of our international team.

Freya Williams

CEO North America
Freya’s spent the past eight years making sustainability relevant to mainstream consumers, business leaders and investors in partnership with clients from Unilever to the UN. A passionate advocate for the business case for sustainability, she’s proud that her book, Green Giants, has been profiled in The Economist, Fortune and Forbes.

Anna Högberg

CEO Sweden
Anna is one of the Stockholm office founders and runs the office together with Joel Lindefors. She envisions magical opportunities and mixes rock-the-world ideas with bold positionings and brave strategies for clients such as Skanska, Kinnarps, OKQ8, Hemköp and Interflora. Anna combines her 20+ years experience from working as a strategic creative in the brand and comms industry with sustainability leadership.

Chris Pinnington

Non-Executive Director
Having spent the past 35 years in advertising, most recently as Global Chief Operating Officer of Havas, Chris brings unrivalled global communications agency knowledge to the team. And because he started life (briefly) as a psychologist, Chris is perfectly attuned to the real life insanity of all agency people.

Adaobi Okafor

Financial Controller
When it comes to analytics, Ada’s the one to call. She ensures systems, processes and controls are in place for everything to run smoothly and effectively. A big believer in empowering women, she brings hope to many through her community work and helping to provide better livelihoods.

Aisha Ayoade

Marketing Manager
With a background in magazine editorial, Aisha loves writing, reading and content creation, especially if it’s related to diversity and inclusivity. You can usually find her in the kitchen early morning eating four brioche rolls or mid-afternoon eating an orange or two.

Alice Roche-Naude

Sustainability Consultant
Alice is passionate about the intersection of business and sustainability. She believes brands can be profitable and sustainable, a conviction she has carefully nurtured through studies at McGill in Montreal, Columbia University in New York, and through her experience consulting on sustainability projects in Europe and the US. She approaches her work and her life with perspective, balance and care. When she’s not guiding brands towards a more sustainable future, she is practicing yoga, hiking with her elderly dog (in a small backpack), or exploring unknown parts of the city she currently lives in.

Amdad Hussain

Finance Assistant
Amdad’s passion for numbers started in school where he was the top maths student. Now, he puts his numerical skills to good use Monday to Friday at Futerra, and on the weekends, fundraising with his local mosque for crisis-relief around the world.

Astrid Mäehans

A true strategist, Astrid loves to deep dive into materiality, CO2 data, reports and the nitty gritty details. With a make it happen attitude she undertakes the biggest challenges and turns them into bold sustainability strategies. She also has a hidden talent for both computers and memes. Outside the office, you will most likely find her on skis or in climbing shoes depending on the season.

Cara Parish

Business Director
Cara has worked in beauty and fashion for over 10 years, developing her career in Global Marketing at Coty Inc. in both London and NYC. She’s also been a leader of innovation and activation at one of digital marketing’s fastest-growing agencies, managing activation for brands like Marc Jacobs, Calvin Klein and Katy Perry. Cara was listed as one of The Drum’s leading women in digital marketing under 30.

Cesca Boughton

Senior Planner
Cesca’s focus is bringing sustainability to life through effective and meaningful customer experiences, having previously worked at a range of marketing agencies in Manila and London. Passionate about addressing social issues in the fashion industry, Cesca was also recently the digital communications lead for labour rights NGO, Fair Wear Foundation. When not at work, you'll find Cesca making (and eating) fresh noodles or on the dance floor attempting to salsa.

Chloe Waite

Research & Insights Analyst
Chloe uses her love of information and researching to bring top sustainability trends and insights to the team. Helping to unlock key insights for clients like L’Oreal, Danone and Econyl. Having grown up in the lush beauty of the Cotswolds Chloe believes strongly in the power of nature and that living more sustainably can be a regenerative and nourishing experience, out of hours you will find her at the farmers market or perusing the crystal shops in Covent garden.

Colwyn Elder

Chief Planning Officer
Colwyn’s brand planning experience crosses categories and continents. Having worked in London, Tokyo, Amsterdam & Cape Town, Colwyn brings a truly global perspective whilst understanding the importance of local insight for cultural relevance. Over recent years Colwyn has focused on sustainability and social marketing working on advertising campaigns for Marks & Spencer Plan A, Teen Relationship Abuse and Fire Safety, as well as Government led initiatives in South Africa including 110% Green, Community Support for Education & Human Settlements. Recent clients at Futerra include Danone, Lancome, Tommy Hilfiger and ECONYL®.

Emily Lindahl

Account Manager
Emily joins Futerra with a Bachelor of Arts in Environmental Studies from Lafayette College, where she studied the intersection of environmental science and social issues. After graduating, she served as Chief of Staff at an ocean conservation non-profit. She then joined a social impact consulting group where she worked with non-profits, philanthropists, and corporations.

Emily Viola

Emily combines over twenty years of consumer insights and brand planning with the study of market dynamics and future technologies to help us bring about a world where sustainable choices are the desirable default. She has led strategic planning on projects that engage a variety of demographics, specializing in Gen Z, Millennial and Multicultural audiences.

Gosia Plewako

Managing Director
Gosia is an experienced business lead with a passion for building meaningful brands. Before joining Futerra she spent 16 years at Ogilvy New York leading integrated teams for an eclectic mix of blue chip clients. Leading the BP account at the time of  Gulf of Mexico crisis opened her eyes to the urgency and complexities of the climate change and of the importance of ethical business in building the future. She is thrilled to work with the like-minded team to support clients in driving positive change.

Guyang Chen-Ware

Creative Director
Guyang Chen-Ware is Futerra’s US “design guru,” helping bring our ideas to life with the power of design and her passion for purpose and sustainability. Prior to Futerra, she helped NRDC develop and launch a new brand identity, collaborated with the social impact agency Purpose, and did design for The Climate Group.  

Harvey Coxell

Creative Director
Creative without emotional engagement is invisible, design without purpose is wallpaper. When not in the mountains, Harvey has spent 17 years striving to ruffle feathers and turn heads with design. From being immersed in global consumer brand communications to running his own start-up, Harvey brings his substantial depth and breadth of experience to Futerra. Armed too with a restless energy, an insatiable curiosity and a drive for originality.

Ian Gill

Senior Sustainability Strategist
Ian’s background in science prepared him perfectly for navigating oceans of information to find key facts that build killer strategies. He might possibly be the only person to have read over 100 sustainability reports back in his university days, so if you need any tips on reporting, Ian’s your man.

Joel Lindefors

Change Director
Joel is one of the Stockholm office founders and runs the office together with Anna Högberg. Joel is an inspirer and provocateur who explores and crafts visions of a bright future at the crossroads of culture, technology and business. He has guided clients such as Skanska, H&M, Lindex and Baby Björn towards more successful sustainability. Joel joined Futerra in 2010, with a background in global labour rights activism and fashion PR strategy.

Kate Krupa

Account Director
Kate’s the master of making things happen with her mix of “let’s get this done” and “let’s get this done right.” From strategy and creative to production, she orchestrates them all to magically come together to create brands and programs that influence the world we live in for the better. With a background in branding and an innate curiosity for the future, Kate has helped make great things happen for brands such as REI, Target, KPMG and Maybelline.

Kicki Persson

Account Manager
Kicki makes it happen! While working daily with managing projects and productions, Kicki keeps things structured and organised and is the friendly force that leads projects all the way to launch. She is a knitting enthusiast and has an extra loving eye for organic food, upcycling and her turquoise bike that gives her the ultimate feeling of freedom.

Laura Hunter

Executive Director
Laura uses her wordy wisdom to help clients like GEOX and Kering get people excited about sustainability. She loves to get involved in all stages of a project, from ideas to execution. And her creative writing's fuelled by inspiration from literature, insight about what makes people tick and tea (milk no sugar, please).

Lauren Stern

Account Manager
Lauren’s account management experience spans industries and continents. She's made great things happen for corporations like Red Bull, as well as nonprofits and social enterprises in Indonesia, South Africa and Kenya. Lauren is passionate about sustainable business and is excited to work with brands to drive positive change.

Leticia Rojas

CEO Mexico
Leticia is a strategic communications specialist passionate about making sustainability a desirable way of life. She works to create high-impact projects by motivating influencers, sharing knowledge, and breaking preconceptions.

Lila Hamilton

Senior Designer
Lila’s passion for making sustainability beautiful comes from her background in fashion and youth culture. She loves creative concepting and always has a brain full of ideas…and just as many perfect gif responses at her disposal. When not poring over photography blogs, you’ll find her running around with the lil Futerran pups.

Lilian Liu

Lilian builds bold sustainability plans to help companies deliver with impact, with clients ranging from innovative fashion start-ups, to tech, beauty and CPG companies with billions of customers. Previously, she advised business on the SDGs at UN Global Compact and worked with NGO Redress to minimize textile waste in the fashion industry in China. She has been named a Greenbiz 30 Under 30 sustainability leader in 2020.

Louise Wilson

Client Services Director
A designer turned project manager, Louise is uniquely skilled at understanding business needs while challenging the creative brief. Sustainability runs through Louise’s blood – work, rest and play. And when she’s not busy delivering outstanding work for clients like FSC and Aldi, Louise tutors the Sustainable Design MA at Kingston University.

Malin Holmquist

Senior Art Director
With an avid curiosity and critical eye, Malin is always looking for that little spark of an idea that has the potential to ignite change. A big part of her job is trying to figure out how other people experience the world and meeting them there. If she seems to have gone missing, check at the nearest thrift store.

Maria Starck

Planning & Advocacy Director
Maria is a campaigning, PR and communications expert with an in depth knowledge of the third sector. With her Chilean roots, she grew up fighting for indigenous rights and Mother Earth. Maria has also been advocating for food sovereignty as chair of Fian - Food First Action Network and as an activist. What makes her happiest nowadays is the growing momentum around protecting the Rights of Nature in Swedish law.

Mark Nelkin

Chief Client Officer
Mark and his team create the perfect environment for us to produce our best work. He’s led client projects for LEGO, SABMiller, Aldi and OVO Energy and believes in the power of creativity and collaboration when it comes to solving problems and finding breakthrough ideas.

Matt Sexton

Chief Strategy Officer
Matt turns sustainability visions into action plans that work in the real world. Former sustainability director for Kingfisher/B&Q, he’s a seasoned pro at exploiting opportunities from sustainability. His guilty pleasure is motorsport, but Formula E has given him hope that he won’t be defending it for much longer.

Meenal Daftari

Account Director
Meenal came to the US for her MBA and has spent her time in NYC as a seasoned Account Director, working across a gamut of agencies - from digital & social media to traditional global organizations. She found her way to a new home at Futerra where she has been leading sustainability strategy projects for Google, Esteé Lauder Companies, Clorox, GAP, to name a few. She’s passionate about animal rights and promoting a planetary diet and can whip you a delicious Indian vegan meal – invite’s open!

Miguel Rojas

Senior Designer
Miguel’s creative career has always been driven by the idea that at the core of good design is the ability to connect with others. He strives to use that connection to help better the world. Miguel has ten years of experience communicating with other humans, using his skills in art direction, design, and illustration. Before Futerra, Miguel was a designer at the Clinton Global Initiative and has freelanced for various non-profits, the New York Governor's office, and small businesses in NYC.  He loves art museums and food.

Nastasja Regis

Nastasja came to the UK 5 years ago, to do a degree in Environment, Economics and Ecology and afterwards decided to do a Masters in Environment and Development at the London School of Economics. Other than being obsessed with sustainability, she is a HUGE foodie, always snacking and researching new places to eat, discovering new dishes & cuisines. Some of her favourite things are of course 100% Swiss: Cheese and chocolate!

Nick Wadsworth

Account Manager
With a background in Corporate Communications and Reporting, Nick brings his account management experience to the Futerra team. From technology to cosmetics, Nick wants to help brands put sustainability at the top of their priority list. When not at work you can find him out on his bike or trying a new recipe in his kitchen.

Nicole Alexander

Nicole sees the world with curious eyes and always seems to have a question on the tip of her tongue. Driven by a deep desire to understand what makes people tick combined with a fever-itch to travel the world, she is passionate about building sustainable brands for the future with clients like PepsiCo, Mondelez and RBC. Her desire for a better planet was solidified during her few years spent in the tropics of West Africa with the Peace Corps. She’s most likely to be found with a cup of coffee in her hand traversing Manhattan for the hippest restaurants and pop-ups around.

Nicole Lai

Account Executive
Nicole brings her inherent belief in the power of the individual to create change to her work at Futerra. With a background in English Literature, she is passionate about developing the relationship between creativity and sustainability to make the world a better place. Nicole has worked on projects on a local and global scale—from start-ups to leading commercial brands. Her enthusiasm, eye for detail, and interest in communications drives her project management skills and ability to form strong client relationships.

Noam Freshman

Noam’s expertise is in multidisciplinary analysis and strategic brand communications. He earned a Bachelor of Arts from St. John’s College in Annapolis, a renowned liberal arts college whose students graduate fluent in an array of subjects from philosophy to physics. This broad foundation enables Noam to understand the complex problems organizations face in today’s interconnected world and quickly identify unconventional solutions. Noam is passionate about working for purpose-driven organizations—and inspiring change. 

Olly Lawder

Planning Director
Olly works where strategic thinking and creative magic meet, guiding clients like SAB Miller, Luxottica and GSK from brief to execution. He has a thespian background, so as well as creating outstanding campaigns, Olly’s services come with a complimentary side helping of Japanese haiku and dramatic pauses.

Peter Speight

Account Manager
Pete arrived at Futerra following a career in sport, representing GB in competitive halfpipe skiing for 10 years. He has an academic background in history and is now using his strong experience of project management and organisation to support brands aiming to put sustainability at their core. Pete believes in meeting challenges with positivity and is excited to work with brands that share this ambition.

Rachel Jones

Senior Planner
Rachel loves the challenge of taking sustainability beyond the usual suspects. A scientific mind with an artist’s heart, she plans campaigns and produces film and photography that make the alternative desirable. Out of hours, you’ll find Rachel taking photographs, surfing the Welsh coast and eating chips.

Ryan McGill

Senior Designer
Glaswegian in London, multi-media manic of the sustainability kind. Taking years of experience in music, fashion and editorial and applying it to good things, for good reasons.

Sara Kolbäck

Senior Copywriter
With more than 15 years’ experience from large advertising agencies in Stockholm, Sara is a copywriter with a strategic approach that likes when things make sense and feel magical at the same time. With the alphabet as her weapon, she is now turning information into communication trying to get more people onboard the sustainability train. When not at her keyboard you’ll find Sara in her garden with her hands in the soil and her phone turned off.

Sasha Fox

Account Manager
Sasha brings her varied experience at big creative agencies, boutique PR agencies, and in-house CSR teams to running client projects at Futerra – from Tommy Hilfiger to the C&A Foundation. With a background in systems thinking from Forum for the Future’s School of Systems Change, Sasha brings some big picture thinking to sustainability challenges. At the weekend you’ll find her organising clothes swaps, running around South London parks and growing tomatoes.

Susanne Skånberg

Client Services Director
As a former Marketing Director for the Swedish organic food brand Saltå Kvarn, Susanne understands both sustainability and client needs. She is a skilled project manager that thrives in a world full of big pictures and minute details. Susanne believes that good food mixed with beautiful branding and a pinch of clever planning is the best recipe to change the world.

Tarryn Magistrelli

Operations Manager
Tarryn works where operations and finance meet making sure that Futerra runs as smoothly as a freshly waxed snowboard. She hopes that the beautiful planet will be here for future generations to enjoy.

Tom Loader

Creative Director
Tom Loader (English pronunciation: /'tɒm ˈləʊdə/) is a London-born copywriter [1] and cultured midfielder [citation needed] who works across print, film and digital to bring to life big ideas that create bigger change [2]

Warren Beeby

Chief Creative Officer
Warren’s spent the past 20 years connecting people to some of the world’s leading brands, and winning the odd award here and there too. Now, he’s pushing the visual language of sustainability, making it as inspirational and seductive as it deserves to be.

William Patterson

After spending seven years exploring the art and craft of film and television production, William decided to direct his passion for plot and character into telling better sustainability stories. In addition to his instinct for storytelling, William brings a deep understanding of the editorial and creative processes to planning. When he’s not tracking cultural shifts and envisioning a more exciting future, he can be found roaming London’s urban wilds and swimming everywhere imaginable.