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The Honest Product for Cosmetics and Personal Care

This guide contains key highlights from new consumer research for the cosmetics and personal care industries, how brands can build better and lasting relationships with their consumers by being more honest and guidance on how to communicate product information and where to do so.

The Honest Generation

Millennials drove brands to be purposeful, but Gen Z are demanding proof. This generation were raised to question fake news, be suspicious of secrecy and hold sincerity as sacred. They are the Honest Generation and they don’t expect brands to be perfect, but they do expect them to be truthful.

The Honest Product for Fashion

This guide contains key highlights from the original Honest Product Guide, new consumer research, best practice case studies and tools for how fashion brands can build better, lasting relationships with their consumers by being more honest.

Good Life Goals

Personal actions that everyone around the world can take to help support the Sustainable Development Goals.

Green Giants

How smart companies turn sustainability into billion-dollar business by Freya Williams.

Only Planet

A flight-free adventure around the world by Ed Gillespie