The Good Life Goals for World-Changing Businesses
A guide to making the Sustainable Development Goals relevant to your employees and customers
Ideas
Let’s imagine better. This is our treasury of everything we love. Our best ideas and our own campaigns, the most visionary stories we can find, and tantalizing hints about the future. Please comment, share, argue and suggest. You bring this place alive.
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10.12.19
Dear Father Christmas
21.11.19
We’re Hiring an Account Manager for Futerra London
03.10.19
Meet the Honest Generation: This is your future consumer. They don’t think you’re doing enough.
13.09.19
We’re Out of Office for the Global Climate Strike
10.09.19
We’re Hiring an Art Director for Futerra Stockholm
10.09.19
We’re Hiring a Senior Copywriter for Futerra Stockholm
26.06.19
3-step guide to a more diverse green movement
24.05.19
5 ways to step up to Extinction Rebellion’s challenge to the advertising industry
10.05.19
Three signs that this year’s Sustainable Brands Paris marked a real moment of change
24.04.19
Futerra Fashion Revolutionaries – Rachel Kibbe of Helpsy
Index
Author
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PROJECT
The Honest Product for Cosmetics and Personal Care
This guide contains key highlights from new consumer research for the cosmetics and personal care industries, how brands can build better and lasting relationships with their consumers by being more honest and guidance on how to communicate product information and where to do so.
The Honest Generation
Millennials drove brands to be purposeful, but Gen Z are demanding proof. This generation were raised to question fake news, be suspicious of secrecy and hold sincerity as sacred. They are the Honest Generation and they don’t expect brands to be perfect, but they do expect them to be truthful.
The Honest Product for Fashion
This guide contains key highlights from the original Honest Product Guide, new consumer research, best practice case studies and tools for how fashion brands can build better, lasting relationships with their consumers by being more honest.
Good Life Goals
Personal actions that everyone around the world can take to help support the Sustainable Development Goals.
The Honest Product Guide
A guide to product transparency for sustainability, ethics, and health.
Swishing
Ethical, eco-fabulous, social and fun. Welcome to the future of fashion. Learn more.
Green Giants
How smart companies turn sustainability into billion-dollar business by Freya Williams.
Only Planet
A flight-free adventure around the world by Ed Gillespie
Sell the Sizzle
Low carbon heaven versus climate change hell. Download it here.
Branding Biodiversity
The new nature message: Love not Loss.
Selling Sustainability
Influence consumers to make better choices by giving them what they want.
RT @HectorBellerin: Young people across the world have a chance to change what the future can be. Today's the chance for all the British pe…
RT @GreenSolitaire: At the @globalcompact #COP25 event. Greta accused biz of ‘creative PR’ and the #marcoms #ad and #PR industries are resp…
RT @GreenSolitaire: Every SINGLE session at #COP25 I’ve attended has mentioned the youth movement - with a frisson of fear about the influ…
RT @foeeurope: “Zero [carbon] by 2050 means nothing if high emissions continue even for a few years. Then the remaining carbon budget will…
We're thrilled to be one of the 500+ @BCorporations committing to #netzero by 2030 today at #COP25, signalling the… https://t.co/jgmim93u64