Millennials drove brands to be purposeful, but Gen Z are demanding proof. They are the Honest Generation and they don’t expect brands to be perfect, but they do expect them to be truthful. This deck includes insights from the Honest Generation and Honest Product research.

This guide contains key highlights from new consumer research for the cosmetics and personal care industries, how brands can build better and lasting relationships with their consumers by being more honest and guidance on how to communicate product information and where to do so.

This guide contains key highlights from the original Honest Product Guide, new consumer research, best practice case studies and tools for how fashion brands can build better, lasting relationships with their consumers by being more honest.

Personal actions that everyone around the world can take to help support the Sustainable Development Goals.

A guide to product transparency for sustainability, ethics, and health.

Ethical, eco-fabulous, social and fun. Welcome to the future of fashion. Learn more.

How smart companies turn sustainability into billion-dollar business by Freya Williams.

A flight-free adventure around the world by Ed Gillespie

Low carbon heaven versus climate change hell. Download it here.

The new nature message: Love not Loss.

Influence consumers to make better choices by giving them what they want.