Behaviour Change•Sustainable Lifestyles
Change Maker Cards
These 13 cards each include direct guidance on a behaviour change tactic and example to bring it to life. The tactics are drawn from both the vast research base on behaviour but also from case studies from Walmart, NBC, Zipcar and L’Oréal amongst others. There’s a formal workshop outline to build a behaviour strategy from the cards. Or just lay them out on a table and get started!
Speaking at the D&AD White Pencil Laboratory, Lucy Shea discusses sustainability and what the creative industries can learn from behaviour change tactics