Climate ActionBehaviour ChangeSustainable Lifestyles

The Rules of the Game and New Rules New Game

Two of our earliest reports set out the key principles and tactics for changing attitudes and behaviours for the climate. Focused on atitudinal change, The Rules of the Game formed the evidence base underpinning the UK Government’s 2004 climate change communication strategy. New Rule, New Game followed in 2010 with the tactics for changing behaviour. Both guides are essential reading for climate communicators grappling with how to engage people on climate change and shift behaviours for the better. ​


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