Birth control should be co-pay free

The privately funded nonprofit Womens Equality Center moved fast when women’s right to copay free birth control in the USA was threatened.

They asked us to develop a 360 public awareness campaign to activate the public, fast.

Send your invoice

We led an IAT and developed a full 360 campaign including name, branding and messaging, a full campaign strategy and creative platform spanning video content, digital advertising, press, an experiential bus tour and social campaign.

At the heart of our campaign was an online invoice generator that allowed users to understand what the repeal would cost them for their annual birth control – and then send President Trump the bill.

It’s all about the numbers

Our campaign contributed to over 500,000 official comments and invoices being submitted and a judge in PA blocking the rule, keeping birth control copay free.

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