Social influencers champion behaviour change
- Topics
- Behaviour Change
- Services
- Communications strategy
- Thought leadership
- Consumer behaviour change
Empowering creators with trusted resources, support from experts and community to lead the charge for sustainable change, one post at a time.
Challenge
The IPCC has issued a call to action to brands, to help achieve 5% rapid reduction in “demand side” carbon emissions. Consumers are up for the challenge and 88% of them would like brands to help them lead a sustainable lifestyle. In social media creators, we have an incredibly effective, and yet neglected, way to spark lifestyle change. 78% of consumers have already been influenced by social media and 76% of creators want to mention sustainability more but need support and guidance to avoid greenwash. Unilever wanted to motivate creators to start modelling sustainable behaviours and accelerate the number of commercial briefs for creators linked to sustainable living.
Solution
Futerra helped Unilever to build a coalition of social media platforms, brands and creators to develop a cross-platform solution that helps creators learn about sustainability, and helps brands find creators who are knowledgeable and eager to engage on these topics.
Impact
We aim to reach 1 billion people with sustainable lifestyles content and help brands and creators do well by doing good.
